Priced To Be The Market Leader

Retro Europe price their brand new and exclusively designed Le Bauhaus Modernist Designer Collection from 549.00 Euros with free delivery.

Retro Europe has designed and created a new modernist designer styled furniture collection under their own label, and marketed under the brand logo of Reinvented, Affordable, Great Design, and priced to be the market leader.

Le Bauhaus is one-tenth of the Le Corbusier.

Price, Size, Construction, Comfort, and Support.

Retro Europe has launched the Le Bauhaus in direct competition to the 100-year-old Le Bauhaus LC2 Retro Furniture Collection.

It has been announced, Le Bauhaus as part of the ‘Affordable Price Campaign’ by Retro Europe, will be marketed as the ‘Better Alternative to Le Corbusier” and proposes to attack the Le Corbusier LC2 on; Price, Size, Construction, Comfort, and Support.

Le Corbusier LC2- why so expensive?

Price, Size, Construction, Comfort, and Support.

Retro Europe rolled out the ‘Direct Comparison Crunch’ initiative with the launch of their own-brand Le Bauhaus designer sofas and armchairs.

It was not a surprise marketing move, by differentiating on price and also focusing on its construction and better proportional values and unique functional attributes, the Le Bauhaus is a clear winner over the expensive, proportionally very small, poorly constructed, and extremely uncomfortable rival, the LC2 from Le Corbusier.

”Like for Like Price Comparison”; Retro Europe is one-tenth of the Le Corbusier.

Retro Europe is proving itself as a value for money retailer with its ”like for like” marketing strategy.

Their ”like for like” campaign video produced by their marketing agency Alicante Studios features two identical families, a Mother, Father, and daughter sitting down to watch television.

The first family is seen sitting very comfortably on the Le Bauhaus 3- seat Sofa laughing together watching a famous comedy programme.

The second family is seen watching the exact same programme sitting on the Le Corbusier 3 – place sofa, but cramped up together, and looking miserable because they are not comfortable.

An advertising banner appears on screen showing the dimensions of both sofas. Clearly showing the bigger 3 seat sofa from Retro Europe to be more comfortable than the smaller 3 seat sofa from Le Corbusier.

Traditional Furniture Craftsmanship from Retro Europe.

The video produced by Alicante Studios for Retro Europe then shows each family again on the sofas. The family sitting on the Le Corbusier are slowly sinking as the cushions slip between the straps. Le Corbusier LC2 is constructed on a steel frame with elasticated straps for support.

The family sitting on the Le Bauhaus Sofa have no such problems as the Le Bauhaus is constructed using the traditional Furniture Craftsmanship methods of furniture construction. The Le Bauhaus is constructed on a solid hardwood frame with a sprung deck with layers of multi-density cushioning for comfort and great support.

Le Bauhaus Sofa 3 place 1099 Euros with free delivery versus Le Corbusier LC2 3-place Sofa around 10,000 Euros.

A spokesperson for Retro Europe said: “We continue to listen carefully to our customers who say they want lower affordable prices that offer exceptional value for money on modern designer, high-quality modernist retro furniture, and we will continue to keep our overheads and cost of sale expenditure low to enable us to provide high-quality designer furniture affordable to the majority of our clients. Retro Europe will continue to be even more competitive and improve our customers perceived high value for money buying experience.”

With a Le Bauhaus from Retro Europe 3 place sofa one-tenth of the price of a Le Corbusier LC2, bigger and with better proportions, constructed in the traditional way for a lifetime of use, expect Retro Europe to continue a positive trajectory on sales in the coming year.