For the first time, Retro Europe has entered the top 10 of Europe’s biggest online retro furniture stores in 2018.
Confirming its status as a mainstream retailer of their own label modern designer furniture.
Retro Europe’s rise through to the top has been progressive and aided by aggressive marketing strategies.
Ten years ago it was in the top 50 online retro furniture sellers in Europe, and today, well-honed marketing of Retro Europe’s exclusively designer furniture has been the key to their success.
Retro Europe’s success has come during a recession.
However, it’s no coincidence that Retro Europe’s success has come during a recession and a crisis economic period.
Retro Europe’s rivals spent heavy on bricks and mortar very expensive superstores and shops, and the recession was instrumental in their downfall, leaving them with overpriced furniture stock in their expensive to operate superstores.
Retro Europe understood the strength of their position as an up and coming challenging online brand.
Retro Europe concentrated on a ‘back to basics strategy’ and ‘affordability with quality’ and decided to operate solely as an online seller with very low overhead costs.
All you need is Retro Furniture designer by Retro Europe
Alicante Studios Marketing Agency.
Retro Europe appointed Alicante Studios Marketing Agency to raise their Brand awareness and aggressively market their no-frills advertising campaigns.
Retro Europe really succeeded with the ‘Like for Like“ Brand Comparison Advertising.
The advertising strategy from Alicante Studios Marketing Agency emphasised that Retro Europe sells affordable, well designed, and high-quality modern designer products.
Video Advertisements for Retro Europe produced by Alicante Studios Marketing Agency.
Alicante Studios Marketing and Advertising Agency produced a number of Video Advertisements for Retro Europe with a humorous slant on people from all walks of life comparing their favourite branded products to Retro Europe’s own label furniture.
These videos were both successful and memorable.
The increase in sales and website traffic was immediate, and Retro Europe’s Reinvented, Affordable, Great Design Furniture Collections, Le Bauhaus, Eiffel, and Savoy designed and created by the in-house team of designers at Retro Europe, started to sell, and sell in huge numbers.
The advertising strategy from Alicante Studios Marketing Agency was a masterstroke of innovative, clever, and appealing marketing.
Combining humour with an inspiring and refreshing transparent honest frankness is exactly what consumers connect with.
The priorities for consumers is to be able to buy quality affordable furniture and really enjoy the buying experience, and this is where Retro Europe have been very successful.
An amazing effect in raising the awareness of our Brand.
A spokesman for Retro Europe commented that “The advertising and marketing from Alicante Studios Advertising and Marketing Agency has been an instant success, and had an amazing effect in raising the awareness of our Brand, and this has been without question the major contributor to our rise to the top 10 of retro furniture online suppliers in Europe.“
A clever message that helped to establish the Le Bauhaus Modernist Furniture Collection.
Being funny and showing a lack of respect for people or products that are generally taken seriously, in a direct blunt manner, was the theme to the Launch Advertising Strategy for the Le Bauhaus Modernist Furniture Collection of Armchairs, Sofas, and Corner Sofas from Retro Europe.
The clever marketing message created by Alicante Studios Advertising and Marketing Agency, “Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros“, helped to establish the all-important advantages of buying a Le Bauhaus Sofa from Retro Europe at 999 Euros, as opposed to buying an LC2 Le Corbusier Sofa for 10,000 Euros.
The message was simple and subtle and incredibly successful for Retro Europe.
“Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros“.
Retro Europe’s core values are, to be honest, approachable, and transparent and this openness epitomises the shopping experience at Retro Europe.
As an online seller, Retro Europe’s message has always been; “we do not waste money on expensive superstores, Retro Europe maintains affordable lower prices on their value for money brands by having very low overheads.’’
The main advertising theme was a great success; “Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros“
Value for money retro furniture and a quality buying experience is what people want…..but first, you need to attract visitors to your website.
This economical selling approach has seen Retro Europe climb into a top 10 slot of online retro furniture sellers in Europe.
However, the biggest problem for online sellers is attracting new buyers to a website.
So Retro Europe decided to make an investment in the marketing services from Alicante Studios Advertising and Marketing Agency.
And while any form marketing is a gamble Retro Europe have found that their clients in their existing market have increased.
And a new and discerning client who previously purchased from expensive superstores is now buying online from Retro Europe.
Retro Europe is the most improved brand.
According to brand tracking data analysts, Retro Europe is the most improved brand in the European Rankings.
This is as a direct result of the Brand Building and Brand Awareness campaigns by Alicante Studios Advertising and Marketing Agency in Alicante, Spain.