Auteur : Mr. Everyman

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Why Designing Modern Designer Furniture is Not Easy.

Tucked away on the second floor of the Retro Europe building in a design studio there is a team of young and inspiring designers gathered together.

The design team with a diverse experience of Coca-Cola, Ford Motor Company and Westfield have a simple understanding and philosophy of modern designer furniture.

New designs always start with a quiet careful consideration and a detailed observation of how people feel about furniture.

Modern Designer Furniture is totally about the end user, their basic needs, and the function they require the furniture to implement.

The Design Team at Retro Europe have brought a fresh new style to the furniture from Retro Europe.

The task today is to design a range of chairs, armchairs and bar stools in one fully integrated style.

The furniture is for the Commercial Market.

The aim is for a hotel, restaurant or bar to be able to buy chairs, armchairs and bar stools in a single distinctive design theme, to have one continual and constant design style throughout the establishment.

The construction must be durable and robust to withstand commercial abuse.

The design must be chic, stylish and modern.

The design took many weeks to perfect.

How did this design develop?

The design team started with the base.

Commercial furniture must have a strong base to withstand the many continuous hours of use.

Solid hardwood legs attached to a metal frame that supports the seat shell was the best answer.

The first job was to design a fully integrated base, suitable for the chairs, armchairs and bar stools.

The objective of the Retro Europe Design Team was to understand the ‘Priority Demands’ on Commercial Furniture.

Furniture designs fail when designers lose sight of the Priority Demands of the Client.

The Retro Europe Design Team is made up of individuals with different talents who look collectively at Client Demands.

After finalising the design and construction of the fully integrated base the design moved onto the seating shells.

The seating shell design starts with a brief, and then an exploration phase, and then the team look at of different ideas on the best materials to use in the manufacture.

At the end of this phase, the Team had the base and the seating shells.

Continually through the design process, the Design Team are asking all the important questions.

How should we design for a Commercial Establishment?

How will the furniture fit aesthetically in a hotel, restaurant or bar?

How do we design a fully integrated product family?

The original brief evolved.

The ‘single -design’ base gave the chairs, armchairs and bar stools a fully integrated design style.

The seating shells were in two forms.

First, a conventionally styled chair shell, for the chairs and bar chair stools.

Second, a deep flowing scooped styled armchair shell for the armchairs and bar armchair stools.

Manufactured in a high-quality polypropylene plastic the shells are in black or white dyed through the mould in the manufacturing process. and alternately, they are covered in a Patchwork or Monochrome Cloth.

Posture, Comfort and Support.

The Design Team wanted the chairs, armchairs and bar stools to be upright for when someone is dining or working in a meeting room, plus the team designed the seating shells to function when the user slides into the seat and leans back.

The finished furniture looks a pretty simple design, but there have been hundreds of tweaks to the armrest positions and the shell shape to ensure the user has the correct posture, the best comfort, and the right support.

The Design Team made sure every single part of the design works exactly as it should work.

Chic, Elegant and Durable with the added bonus of a stylish interchangeable mix and match design.

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Plain bold black or white, or smart patchwork or monochrome styled cloth.

The chairs, armchairs and bar stools are an innovative design with tomorrow’s manufacturing technology.

Providing unbelievable comfort, elegance and durability for every Commercial Establishment.

With the added bonus of the stylish fully integrated design and an interchangeable mix and match unique seating options.

When we look at these are chairs, armchairs and bar stools we know it’s the best it can be.

All the design details have been are truly considered.

Everything in the design concept is there for a reason.

There are no thrills with the chairs, armchairs and bar stools.

They are Pure Function in a chic elegant style.

When a user sits on the furniture they realise immediately that the attention to detail in the design is 100% successful.

So, what is next?

The Design Team had to create a name.

A name that is worthy of this very special design.

A name that will epitomise everything the design brief demanded.

The name is Casco.

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The objective was to create comfortable, functional and stylish designer furniture for today’s modern homes and work environments.

Retro Europe resolved this objective using modern technology to perfectly balance comfort with function with style.

 »Our Dreams and Aspirations are to create better designer furniture. »

At the Retro Europe Design Studio modern industrial technology has been adapted to create new furniture projects.

The design team worked very hard to achieve a balance between a powerful robust design with an elegant style.

It was a very interesting project for the design team at Retro Europe as this balance is important for the development of all new furniture designs in the future.

Exceptionally pleased with the results of the new XXXXX Sofa and armchair.

The XXXXX Sofa and Armchair has been constructed in the traditional furniture makers handcrafted way for a lifetime of use with a solid hardwood frame and sprung deck.

The design has a very strong connection with modern contemporary styling.

Overall, the in-house design team was exceptionally pleased with the results of the new XXXXX Sofa and armchair.

Plush but not congested, visually solid but not aesthetically aggressive, elegance with function.

Inspired by the basic need for comfort, function and style the XXXXXX Collection is the latest model in the Retro Europe Collection.

The design is functional and it was important that overall it had to be aesthetically pleasing.

In the past, designs combining these objectives all looked very similar so it was really satisfying when the XXXX Collection started to come together, first as a design and then later when the first samples were completed when it was plain to see that the in-house design team at Retro Europe had a very special and individual new modern designer collection.

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How did this collaboration of comfort, function and style come about with the XXXXX Collection?

The XXXXX Collection design started with a very robust industrial style harwood frame and sprung deck and with the multi-density cushioning it becomes very comfortable, and finally, this very fresh style combines all the elements, and we are left with something very exciting in the history of great modern designer furniture.

The History of Modern Designer Furniture.

It is reported in the History of Modern Designer Furniture that an ideal living space is only appealing with an armchair and sofa suite.

A suite of furniture is perfect to share with friends and family.

Everybody wants an armchair and sofa combination that is both comfortable and still maintains a crisp design and aesthetic appeal.

So Retro Europe has created the XXXXXX Collection that is a masterpiece of furniture technology and great design, and that is available in vibrant colours to have a mix and match option.

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The Great Recession in 2007 to 2010 was very sad but good news for Retro Europe.

Whilst the economy slowed Retro Europe thrived for two reasons;

First Reason;

The great recession in 2006 was easy to forecast for anyone that survived the recession of the late 1980.s.

Retro Europe anticipated the slow down in the economy and prepared in advance.

Many of our competitors were forced to close and with less competition, we increased our market share.

Second Reason;

The great recession in 2006 – 2010 forced a leaner and more efficient  »Design and Manufacture » strategy for Retro Europe.

Retro Europe needed a more radical approach to the design and manufacture of their ‘Own Label Designer Furniture’.

As a leading online supplier of modern designer furniture in Europe, we invested in our Own- Label Designs [OLD] and the Retro Europe Production System (REPS) process of rapid design and manufacture.

The results are now;

A new innovative designer chair or sofa can be designed, manufactured and online for sale in a few weeks.

New Designer Furniture; A smooth, even flow of own label designer furniture from Retro Europe.

Established in 1975 Retro Europe are a family owned Spanish Company synonymous with Continuous Improvement.

What makes Retro Europe successful is our smooth, even flow of own-label designer furniture manufactured to a high level at an affordable price.

As an online seller, we have minimal operational costs and these savings are passed onto our clients.

As designers we are able to stay at the cutting edge of the market’s demand, more often setting new trends with our advanced and original designs.

As a manufacturer, we do not have an excess inventory of dead stock cluttering our facility and we address any problem in advance swiftly.

Orders are fulfilled from our huge stock at our Central EU Distribution Centre.

Implementing these ideas and objectives results in meaningful gains in productivity and lower costs, which we pass onto our clients with low prices of our own-label designer quality furniture.

Continuous Improvement Design and Manufacture at Retro Europe.

The Continuous Improvement Design and Manufacture system works for us at Retro Europe.

Discerning buyers purchase online at retroeurope.com high-quality better-designed furniture with our more affordable pricing policy.

Retro Europe will continue to manufacture higher quality modern designer furniture reliably and efficiently and ensure great customer satisfaction levels of excellence.

That’s how our idea introduced at a time of crisis and recession became our new standard to make us a leading European Designer and Manufacturer.

Our Rapid Expansion is due to the successful adoption of the Retro Europe Own- Label Designs [OLD] and the Retro Europe Production System (REPS) process manufacture.

On the third Wednesday of every month the Retro Europe Family Team have a morning meeting.

Each family member has responsibility for their own department; Administration, Sales, Logistics, Design and Manufacture.

Each family member reviews what has happened in the previous month and decisions are made to see where any improvements can be made.

This internalised system maintains our core values as a professional and credible company with 50 years experience of retailing.

We have the foundation of a high-performing operation built and refined over our 50-year history.

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Online Shoppers scramble to get their hands on Retro Europe’s new contemporary furniture collection.

The Casco Furniture Collection from Retro Europe is a single design fully integrated range of furniture that includes chairs, armchairs and bar stools.

Online modern designer furniture superstore Retro Europe has added the Casco Collection to its range.

Commercial Customers are eager to get their hands on the new one-design wonder furniture collection.

The chairs, armchairs and bar stools are perfect for the Commercial Market.

A hotel, restaurant or bar can buy chairs, armchairs and bar stools in a single distinctive design theme and have one continual and constant design style throughout their establishment.

The construction is durable and robust to withstand commercial abuse.

Retro Europe Budget Online Modern Furniture Superstore have a winner with Casco!

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The ‘single -design’ base gave the Casco chairs, armchairs and bar stools a fully integrated design style.

The quality designer seating shells of the Casco are in two forms.

First, a conventionally styled chair shell is used for the Casco chairs and bar chair stools.

Second, a deep flowing scooped styled armchair shell is used for the Casco armchairs and bar armchair stools.

The Casco Seating Shells are manufactured in a high-quality polypropylene plastic.

The shells are in black or white dyed through the mould in the manufacturing process.

Alternately, they are have covered in a Patchwork or Monochrome Cloth.

Why are the Casco Chairs, Armchairs and Bar stools are the best on the market?

Everything in the design concept of the Casco is there for a reason.

There are no thrills with the Casco chairs, armchairs and bar stools.

The Casco Collection is Pure Function in a chic elegant style.

When you sit on the modern Casco Chairs, Armchairs and Bar Stools you immediately appreciate that the attention to detail in the design is 100% successful.

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How the sustainable packaging and shipping experts at Retro Europe Logistics deliver a great service.

Visit the huge EU distribution centre in Alicante and you will see something very reassuring.

You will see all the usual heavy protective packaging for the modern designer valuable furniture.

And you will be overwhelmed by the attention to detail of the Quality Control Inspectors.

Quality Control has made Retro Europe one of the leading online sellers of modern designer furniture.

Retro Europe prides themselves on their Logistics Operation.

The philosophy at Retro Europe is simple.

‘How can we deliver our boxes on-time in perfect condition every-time.’

Environmentally neutral transport must be the urgent solution of every online supplier.

Online Business today is huge.

Every second of everyday buyers are ordering products online and they are delivered in cardboard and wooden boxes.

Retro Europe commends online suppliers like themselves for exploring safer, easier, environmentally neutral transport.

Environmentally Neutral Solutions include recyclable corrugated paper to create pallets, boxes and supports.

Recyclable corrugated paper to create pallets, boxes and supports.

Standard wooden pallets and wooden packaging create many problems.

Wooden Pallets are prone to insect infestations, they are not recyclable, they are very heavy especially when they get wet, and they can cause damage during transit.

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We must stop cutting down trees to basically fill landfill sites.

Recyclable corrugated paper is light and extremely strong.

Retro Europe has plans in place to tailor recyclable corrugated paper to the sizes of their products.

Recyclable corrugated paper is strong and adaptable.

How can you strengthen recyclable corrugated paper?

The cardboard brace which forms the basis of the strength of recyclable corrugated paper pallets and large boxes is strong enough to allow for vertical packaging.

Basically, it is an open square tube with a triangle form of cardboard layered inside of it to give it its strength.

The triangle form supports in the square tube will brace the box and pallet and will also act as a shock absorber.

This bracing system will allow for vertical stacking.

Vertical stacking minimises storage space, and in turn, minimised storage space equals cheaper storage.

These savings pay over and over the cost of all recyclable corrugated paper constructed pallets and boxes.

One more detail that is astounding for all Logistics Companies.

For years the Logistic Industry has needed Pallets and Boxes.

With recyclable corrugated paper, you can have a box that is also a pallet.

Recyclable corrugated paper functions as a modular system, so if one part of the pallet or packaging is damaged, it can be cut off, and simply be replaced with another cardboard piece or brace, and reused multiple times over and over again.

At Retro Europe we are dedicated to designing and manufacturing the highest quality modern designer furniture.

Our in-house design team at Retro Europe work closely with our manufacturing partners to ensure this high quality is maintained.

Retro Europe is very proud to have been recognised in a number of prestigious awards for our modern contemporary, modernism, industrial vintage and art-deco furniture collections.

Great Design Awards.

The Great Designs Awards was created by the Guild of Modern Designer Retro Furniture Makers as a way of acknowledging high-quality modern designer furniture, with particular recognition for the innovative modern design and the manufacturing production process.

Judges are enrolled from all over the world and the winners are chosen through a series of design evaluations.

The Great Design logo is a symbol of manufacturing quality and great design.

Retro Europe is very proud to have had such a diverse collection of furniture recognised by these prestigious awards.

The Great Design Award was given to the Le Bauhaus Furniture Collection from Retro Europe

International Modern Nordic & Scandinavian Scandi Designer Furniture Collections Challenge Awards.

The International Modern Nordic & Scandinavian Scandi Designer Furniture Collections Challenge Awards is a prestigious award celebrating quality Scandinavian Scandi Designer Furniture Collections from around the world.

Each entry undergoes an evaluation of their native Nordic and Scandi design aesthetics by a panel of specialist judges.

Retro Europe is very proud to have had their Spiers Collection, an exceptional Modern Nordic & Scandinavian Scandi Designer Furniture Collection, recognised by the International Modern Nordic & Scandinavian Scandi Designer Furniture Collections Challenge Awards.

The Spiers Collection from Retro Europe was awarded the ‘Gold Winner Award’ with a special note from the Judges who deemed the Scandi Modern Designer Spiers Collection from Retro Europe as ‘superb’.

The Modern Designer Furniture Own Label Awards.

The Modern Designer Furniture Own Label Award is the most prestigious award in Europe for exclusive ‘own brand’ modern designer furniture.

The criteria are that the furniture collections must be an exclusive design, created by an in-house design team from Modern Designer Furniture Suppliers.

Unlike other modern designer furniture industry awards The Own Label Award is judged by consumers.Therefore the results are an accurate indication of customer satisfaction polls.

From a shortlist of over 100 Own Label products, Retro Europe was awarded this prestigious award for their Le Bauhaus Collection of modernist armchairs, sofas, and corner sofas.

An additional special award was given to the Le Bauhaus Corner Sofa from Retro Europe

Made for Offices Award.

Made For Offices is a leading office furniture reviewer in Europe. With over 2000 reviews written by office furniture expert journalists.

The award is in recognition for modern designer office furniture that makes a difference to Home Offices and Commercial Offices.

The Made For Offices Awards showcase the very best in an office chair and desk/workstation products.

The Judges included the Made For Offices editorial team, modern office furniture industry experts, and Home Office workers.

Retro Europe was awarded a Silver Prize for their Eiffel Ergonomic Modern Designer Office Chair Collection.

Special note was for the affordable price, quality, comfort, and support.

International Modern Designer Armchair & Modern Designer Sofa Competition.

The International Armchair & Sofa Competition is the benchmark for quality modern designer furniture manufactures who construct modern furniture using the traditional methods of Furniture Craftsmanship.

Judged by industry experts, who evaluate the construction of the solid hardwood frame, and the use of multi-density cushioning that ensures every piece of furniture is comfortable and offers the correct support for the user and a lifetime-use durability ranking.

This year there were 31 nominees for this coveted award.

And The winner was the Le Bauhaus from Retro Europe which was rated outstanding.

Where better to have your special Strawberry Lips Cocktail than the Kiss Sofa from Retro Europe.

A genuine 4 seater sofa in the shape of a pair of Lips.

The Kiss Sofa is a whacky art deco designer sofa from Retro Europe and is fun and sexy just like the Strawberry Lips Sofa.

For one serving you will need;

40 ml vodka
25 ml puréed strawberries
15 ml fresh lime juice
10 ml sugar syrup
8 basil leaves
ginger beer

Allow 10 minutes and at least 30 minutes drinking time, and remember please drink responsibly.

Evenings at home call for a great cocktail. This strawberry Cocktail is combined with Basil, Lime and a splash of Ginger Beer.

Very carefully place the basil leaves in the base of a tall ice cold ball glass.

Add the strawberry purée slowly with the vodka, lime juice, sugar syrup and plenty of ice.

Stir well for a few minutes and then top up with ginger beer and garnish with a sprig of basil.

139.00 Euros buys you the Aero5 modern designer office chair from Retro Europe, that ensures good posture and comfort for an 8-hour working day, and it looks cool and keeps you cool.

I love this design, it is fresh, clean and clinical.

It will be a sensation in a Home Office or busy Commercial Office.

Retro Europe’s latest ‘super office chair’ at 139.00 undercuts all the rivals.

There was a definite whiff of anticipation and excitement on the Internet this week. The subject on my lips — and no doubt Retro Europe’s competitors was how can Retro Europe bring such a classic looking high-quality office chair to market at 139.00 Euros.

The Aero5 Office Chair launch was a public relations and marketing stroke of genius.

Retro Europe’s Marketing Agency Alicante Studios pitched the Aero5 Office Chair against the Herman Miller Aeron Office Chair priced around 1,000 Euros.

Can the Retro Europe Aero5 Office Chair deliver on price, quality, and design style?

Retro Europe are no strangers to taking the modern designer retro furniture market by storm with their famous promise; Reinvented, Affordability, Great Design slogan

Retro Europe claims that the Aero5 Office Chair has more effective support delivering comfort for the 8-hour working day than far pricier office chairs.

This week, the Retro Europe hysteria sales machine was back again, as hundreds of clients across Europe purchased the first consignment of the Aero5 Office Chair from the online modern office chair giant.

With hundreds more adding their names to a waiting list to be among the first to purchase the Aero5 Office Chair.

The Retro Europe Aero5 bears a passing resemblance to the Herman Miller Aeron Office Chair.

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No doubt consumers are hoping for similar quality at a much more affordable 139.00 Euros.

Unlike many other office chairs on the market, the Ergonomic Aero5 from Retro Europe has a very smooth adjustable seat height control, and reclining back seat. It has a 360-degree swivel and super wheels that glide across any surface.

And a modern design that is pure genius.

The key factors for the Aero5 Office Chairs are manufacturing quality and designer style, the correct support for 8 -hours of comfortable working, and staying cool in a hot and sweaty busy office.

It all sounds very impressive, but does it actually work? I went to investigate.

The Science of designing and constructing an Office Chair or Home Office Chair is now very technical.

Body-hugging or Body Moulding is the basics of this Ergonomic Aero5 Office Chair.

Supporting the upper body and head with a firm support for the lower back is instantly appreciated with the Aero5 Office Chair.

The controls are conveniently placed on the side very smoothly reacted to find my optimum comfort position, and yes, the wheels really do glide across the floor.

The recliner is perfectly balanced to take a moment to completely relax while a problem needs to be mulled over, or that short nap in the afternoon.

Whatever your excuse to recline back, let me personally assure you it is the most relaxing experience you will ever have on an office chair.
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Modern designer retro furniture has actually gone down in price by thousands of euros.

Retro Europe pledged to tackle the Monopoly Pricing of the License Holders.

For years the License Holders of the Original Designers’ Furniture have been demanding huge amounts of money for modern designer furniture.

Demand for modern designer furniture has never been so strong, and by controlling the prices the License Holders have been their maximising profits.

So, Retro Europe started designing their own- label modern designer furniture.

Bigger, better quality, great designs and a fraction of the price of the License Holders designer furniture.

Le Bauhaus 3- seater Sofa in Genuine Leather for 999.00 Euros.

Retro Europe’s in-house design team were instructed to design a new 3 place sofa in full genuine leather for under a thousand euros.

The new sofa was constructed with a solid hardwood frame and covered in quality multi-density cushioning and finished in 100% genuine premium leather.

The modern designer Le Bauhaus from Retro Europe is in a modernist style with a steel frame around the sofa.

The in-house team from Retro Europe has achieved a remarkable functional modern designer sofa for 999.00 Euros.

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Retro Europe pitched the Le Bauhaus sofa at 999 Euros in direct competition with the 10,000 Euros LC2 from Le Corbusier.

Le Bauhaus is bigger than the Le Corbusier LC2 and provides full support for the bigger 21st Century user.

Le Bauhaus is a very comfortable full 3 -seater sofa handcrafted in the traditional furniture makers style in a modernist design that is aesthetically pleasing in a modern contemporary home or the industrial vintage commercial environment.

Le Bauhaus from Retro Europe has seriously challenged the LC2 from Le Corbusier and succeeded in bringing affordable high-quality modern designer furniture to all of us today.

The Scandi Designer Spiers Sofa from Retro Europe for 999 Euros.

Retro Europe Scandi Styled Spiers Sofa is a full 4 seat sofa for under a thousand euros.

The new sofa was constructed with a solid hardwood frame and covered in quality multi-density cushioning and finished in a soft cotton fabric in Blue or Grey.

The modern design is in a traditional Scandinavian iconic style with a wonderful carefree and functional appeal.

Retro Europe offers this remarkable modern designer sofa for 999 Euros.

Retro Europe pitched the Spiers sofa at 999 Euros in direct competition with the Scandinavian High-End Brands costing around 10,000 Euros.

The Spiers is a classic Scandi Modern designer sofa that provides full comfort and support.

The Spiers Furniture Collection from Retro Europe is a new Scandinavian styled sofa for clients who love and appreciate modern Scandi designer furniture.

Retro Europe has seriously challenged the high-end Scandinavian Furniture Houses with the Scandi Spiers Collection and succeeded in bringing affordable high-quality Scandi modern designer furniture to all of us today at an affordable price.

There is a huge amount of opinion and a very small amount of good old-fashioned common sense with Whiskey.
All you really need is a quality Whiskey and a very comfortable Armchair.

Japanese Highball.

Allow me to introduce you to a new friend of mine, the Japanese Highball.

Like all quality Whiskies, this should always be drunk straight.

Please, no toxic mixers.

This silky whiskey from Suntory’s Hakushu, Yamazaki and Chita Distilleries is slightly herbal with a waft of green apple and honey, and a fruit-forward flavour of grapefruit and juicy grapes.

Strange for Whiskey? Yes, but the finish is a pleasant balance of sweet and spicy and will leave you with a flavour vanilla and ginger lingering on the tongue.

Believe me, it is worth the hunt to find this whiskey.

So, where to drink this beautiful whiskey?

There is only one place. And that is alone in the arms of the Scandi Designer Spiers Armchair from Retro Europe.

Scandi Designer Spiers Armchair from Retro Europe.

This Scandinavian style Armchair is as rich and luxurious as the Whiskey and just as surprising.

A high-quality whiskey enjoyed relaxing on a high-quality modern designer Scandi Armchair.

Cheers to the Spiers Armchair from Retro Europe.