Retro Europe launched its much anticipated 2018 Christmas advertising campaign, which was designed to showcase the retailer’s seasonal range of modern designer retro furniture under the slogan ‘Reinvented. Affordable. Great Designs For Christmas’.
Using data from consumer research back in the summer, Europe’s fastest growing modernist furniture online store Retro Europe has designed and created brand new own label retro modern designer furniture collections.
Huge audiences over the festive season.
High-quality and high-end modernist affordable furniture from Europe’s number one online furniture store furniture has engaged huge audiences over the festive season.
The creative in-house design team at Retro Europe identified particular requirements that retro furniture buyers wanted at Christmas time.
Quality, Price, and Great Modern Designer furniture with a guarantee of delivery before Christmas were the objectives of prospective buyers.
Highlighting that whoever you are, and whatever you want, the need is to celebrate Christmas with a new modern designer retro furniture chair or sofa from Retro Europe.
Alicante Studios Marketing Campaign.
Created by digital advertising agency Alicante Studios the marketing campaign was debuted on the 1st December, reaching an estimated seventy million viewers across Europe in the first week.
The adverts, which featured a range of modernist, contemporary and vintage retro furniture from Retro Europe had a staggered release running from 1st December to the 20th December, and a further run from the 26th December to the 6th January.
Every individual advertisement portrayed the History of Modern Designer Furniture, featuring some of the great designers, Le Corbusier, Rohe, and Eames.
The Advertising & Marketing Director at Alicante Studios said: “Our campaign ‘Reinvented. Affordable. Great Designs For Christmas’ had been developed to showcase the fantastic range of modern furniture available online from Retro Europe, emphasising the 7-day delivery promise, and the massive price advantages on high-quality modernist retro furniture from Retro Europe.”