Be Inspired

How our Lean Manufacturing Approach is at the Centre of our Business.

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The Great Recession in 2007 to 2010 was very sad but good news for Retro Europe.

Whilst the economy slowed Retro Europe thrived for two reasons;

First Reason;

The great recession in 2006 was easy to forecast for anyone that survived the recession of the late 1980.s.

Retro Europe anticipated the slow down in the economy and prepared in advance.

Many of our competitors were forced to close and with less competition, we increased our market share.

Second Reason;

The great recession in 2006 – 2010 forced a leaner and more efficient ”Design and Manufacture” strategy for Retro Europe.

Retro Europe needed a more radical approach to the design and manufacture of their ‘Own Label Designer Furniture’.

As a leading online supplier of modern designer furniture in Europe, we invested in our Own- Label Designs [OLD] and the Retro Europe Production System (REPS) process of rapid design and manufacture.

The results are now;

A new innovative designer chair or sofa can be designed, manufactured and online for sale in a few weeks.

New Designer Furniture; A smooth, even flow of own label designer furniture from Retro Europe.

Established in 1975 Retro Europe are a family owned Spanish Company synonymous with Continuous Improvement.

What makes Retro Europe successful is our smooth, even flow of own-label designer furniture manufactured to a high level at an affordable price.

As an online seller, we have minimal operational costs and these savings are passed onto our clients.

As designers we are able to stay at the cutting edge of the market’s demand, more often setting new trends with our advanced and original designs.

As a manufacturer, we do not have an excess inventory of dead stock cluttering our facility and we address any problem in advance swiftly.

Orders are fulfilled from our huge stock at our Central EU Distribution Centre.

Implementing these ideas and objectives results in meaningful gains in productivity and lower costs, which we pass onto our clients with low prices of our own-label designer quality furniture.

Continuous Improvement Design and Manufacture at Retro Europe.

The Continuous Improvement Design and Manufacture system works for us at Retro Europe.

Discerning buyers purchase online at retroeurope.com high-quality better-designed furniture with our more affordable pricing policy.

Retro Europe will continue to manufacture higher quality modern designer furniture reliably and efficiently and ensure great customer satisfaction levels of excellence.

That’s how our idea introduced at a time of crisis and recession became our new standard to make us a leading European Designer and Manufacturer.

Our Rapid Expansion is due to the successful adoption of the Retro Europe Own- Label Designs [OLD] and the Retro Europe Production System (REPS) process manufacture.

On the third Wednesday of every month the Retro Europe Family Team have a morning meeting.

Each family member has responsibility for their own department; Administration, Sales, Logistics, Design and Manufacture.

Each family member reviews what has happened in the previous month and decisions are made to see where any improvements can be made.

This internalised system maintains our core values as a professional and credible company with 50 years experience of retailing.

We have the foundation of a high-performing operation built and refined over our 50-year history.

Our News

Alicante Studios; A Cut Above other Marketing and Advertising Agencies.

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How do you create an Open Plan Living Studio, Workplace and Office?

The answer to this question is found in the Alicante Studios journey from a design in the head of Shenton, the son of the founder, to an Open Plan Living Studio, Workplace and Offices where people and business truly prosper in the new purpose-built studios in Alicante.

Alicante Studios are a family company established in 1975.

People are the single most important asset to every Company.

Some businesses forget the value of the well-being of their employees.

Today’s workplaces are not designed to support great karma.

With the new Alicante Studios Building Shenton designed a new kind of workplace, one which is completely designed around a research-based understanding of how employees work, and the facilities and equipment they need to be creative, productive and successful

A Typical Day at Alicante Studios.

It’s mid-morning on a sunny warm Thursday at the new Alicante Studios Marketing and Advertising Headquarters in Alicante, Spain.

A Product Design Team are working on a new clients’ project and from the sound of things, it is going very well.

Customer Service Representatives are chatting on the telephones with new clients, and across in the reception greeting area two graphic designers are gathered around a table drinking coffee discussing a new concept with clients for their new website.

When one of the Project Managers gets a phone call, she moves to a sofa in the nearby lounge area to speak with her client.

The Directors are having a meeting with an International Brand from London in the Conference Area and there is a buzz around the building with the excitement of signing such a prestigious Clothing Company.

Despite the openness of the light-filled open planned 500 square meters of offices, meeting room, lounge area and conference area the sound of people talking, typing, and moving is not a distraction.

There is a pleasant ambience at Alicante Studios with an electric energy of creativity and work.

Shenton has had the ideas for the Alicante Studios Building Concept in his mind for many years.

The adjacent building to the family’s other Business Retro Europe became available.

This building was acquired and a new style of Studios and Working Space was started without delay.

The open plan reception, working area, informal meeting and discreet conference areas are a reflection of Alicante Studios transparent and very informal approach to business.

Family members and employees unanimously ingratiate the new surroundings, they are more creative and productive working in their new surroundings, and dressing down in the informal ‘no suits and ties garb’ is very popular.

They have become more organised and ready to adapt to any new situation or task at a moment’s notice with a fresh open attitude.

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An elegant open space meeting area in the entrance to the new Alicante Studios Building.

Retro Europe is the sister Company to Alicante Studios so furnishing was not a problem.

Retro Europe is Europe’s leading online modern designer furniture superstore and provided all the chairs, sofas, tables and office chairs to Alicante Studios.

Modernist, contemporary and industrial vintage designer furniture proudly meets employees and guests alike every day, preserving the informal vibe that has defined Alicante Studios culture.

Classic minimalistic furniture supports the energised structure that sustains a high work ethic and the necessary creativity for a successful Advertising and Marketing Agency.

An elegantly furnished work environment is helping Alicante Studios do just that.

Alicante Studios is a place where people naturally work together to help the company succeed.

Easy collaboration without disruption or distraction between employees and clients is the priority to a happy successful working environment at Alicante Studios.

Open plan working environments prevent quick chats turning into long discussions during the working day maintaining a focus on productivity and professional work.

Separated from the main workspace is Alicante Studios Staff Cafe Bar, complete with landscape seating and tables specifically designed by Retro Europe.

The Alicante Studios Staff Cafe Bar opens onto an outside patio area that provides a space where staff can eat and drink during their break time.

Here family members and employees enjoy meals and snacks together and hold impromptu meetings.

This casual informal setting is giving everyone at Alicante Studios more opportunities to engage and connect together.

Sharing ideas on life and work ultimately creates a very strong bond at Alicante Studios.

Designer non functional creations from staff and family members decorate the building and include a vintage motorcycle in the main entrance display area to remind everyone of the company’s more wacky style.

Alicant Studios attract and retain the most talented employees.

From the very beginning, Alicante Studios unique culture has attracted talented employees.

So in addition to providing employees with a huge open plan space to work in, and carefully selected modern designer and state of the art ergonomic office chairs from Retro Europe, employees also enjoy and appreciate the values and objectives of working for a successful Advertising and Marketing Agency.

And to remind everyone of the levels of work required two large televisions project the Alicante Studios website and videos with pop up clients logos and brands.

From impressing prospective clients to encouraging greater productivity and creativity, and raising the awareness of the Alicante Studios Brand, the new Living Studio, Workplace and Offices is where people and business truly prosper in this new fantastic purpose-built studios in Alicante.

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Retro Europe Design Team.

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Why Designing Modern Designer Furniture is Not Easy.

Tucked away on the second floor of the Retro Europe building in a design studio there is a team of young and inspiring designers gathered together.

The design team with a diverse experience of Coca-Cola, Ford Motor Company and Westfield have a simple understanding and philosophy of modern designer furniture.

New designs always start with a quiet careful consideration and a detailed observation of how people feel about furniture.

Modern Designer Furniture is totally about the end user, their basic needs, and the function they require the furniture to implement.

The Design Team at Retro Europe have brought a fresh new style to the furniture from Retro Europe.

The task today is to design a range of chairs, armchairs and bar stools in one fully integrated style.

The furniture is for the Commercial Market.

The aim is for a hotel, restaurant or bar to be able to buy chairs, armchairs and bar stools in a single distinctive design theme, to have one continual and constant design style throughout the establishment.

The construction must be durable and robust to withstand commercial abuse.

The design must be chic, stylish and modern.

The design took many weeks to perfect.

How did this design develop?

The design team started with the base.

Commercial furniture must have a strong base to withstand the many continuous hours of use.

Solid hardwood legs attached to a metal frame that supports the seat shell was the best answer.

The first job was to design a fully integrated base, suitable for the chairs, armchairs and bar stools.

The objective of the Retro Europe Design Team was to understand the ‘Priority Demands’ on Commercial Furniture.

Furniture designs fail when designers lose sight of the Priority Demands of the Client.

The Retro Europe Design Team is made up of individuals with different talents who look collectively at Client Demands.

After finalising the design and construction of the fully integrated base the design moved onto the seating shells.

The seating shell design starts with a brief, and then an exploration phase, and then the team look at of different ideas on the best materials to use in the manufacture.

At the end of this phase, the Team had the base and the seating shells.

Continually through the design process, the Design Team are asking all the important questions.

How should we design for a Commercial Establishment?

How will the furniture fit aesthetically in a hotel, restaurant or bar?

How do we design a fully integrated product family?

The original brief evolved.

The ‘single -design’ base gave the chairs, armchairs and bar stools a fully integrated design style.

The seating shells were in two forms.

First, a conventionally styled chair shell, for the chairs and bar chair stools.

Second, a deep flowing scooped styled armchair shell for the armchairs and bar armchair stools.

Manufactured in a high-quality polypropylene plastic the shells are in black or white dyed through the mould in the manufacturing process. and alternately, they are covered in a Patchwork or Monochrome Cloth.

Posture, Comfort and Support.

The Design Team wanted the chairs, armchairs and bar stools to be upright for when someone is dining or working in a meeting room, plus the team designed the seating shells to function when the user slides into the seat and leans back.

The finished furniture looks a pretty simple design, but there have been hundreds of tweaks to the armrest positions and the shell shape to ensure the user has the correct posture, the best comfort, and the right support.

The Design Team made sure every single part of the design works exactly as it should work.

Chic, Elegant and Durable with the added bonus of a stylish interchangeable mix and match design.

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Plain bold black or white, or smart patchwork or monochrome styled cloth.

The chairs, armchairs and bar stools are an innovative design with tomorrow’s manufacturing technology.

Providing unbelievable comfort, elegance and durability for every Commercial Establishment.

With the added bonus of the stylish fully integrated design and an interchangeable mix and match unique seating options.

When we look at these are chairs, armchairs and bar stools we know it’s the best it can be.

All the design details have been are truly considered.

Everything in the design concept is there for a reason.

There are no thrills with the chairs, armchairs and bar stools.

They are Pure Function in a chic elegant style.

When a user sits on the furniture they realise immediately that the attention to detail in the design is 100% successful.

So, what is next?

The Design Team had to create a name.

A name that is worthy of this very special design.

A name that will epitomise everything the design brief demanded.

The name is Casco.

Be Inspired

Getting Comfort, Function and Style.

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The objective was to create comfortable, functional and stylish designer furniture for today’s modern homes and work environments.

Retro Europe resolved this objective using modern technology to perfectly balance comfort with function with style.

”Our Dreams and Aspirations are to create better designer furniture.”

At the Retro Europe Design Studio modern industrial technology has been adapted to create new furniture projects.

The design team worked very hard to achieve a balance between a powerful robust design with an elegant style.

It was a very interesting project for the design team at Retro Europe as this balance is important for the development of all new furniture designs in the future.

Exceptionally pleased with the results of the new Hansen Sofa and armchair.

The Hansen Sofa and Armchair has been constructed in the traditional furniture makers handcrafted way for a lifetime of use with a solid hardwood frame and sprung deck.

The design has a very strong connection with modern contemporary styling.

Overall, the in-house design team was exceptionally pleased with the results of the new Hansen Sofa and armchair.

Plush but not congested, visually solid but not aesthetically aggressive, elegance with function.

Inspired by the basic need for comfort, function and style the Hansen Collection is the latest model in the Retro Europe Collection.

The design is functional and it was important that overall it had to be aesthetically pleasing.

In the past, designs combining these objectives all looked very similar so it was really satisfying when the Hansen Collection started to come together, first as a design and then later when the first samples were completed when it was plain to see that the in-house design team at Retro Europe had a very special and individual new modern designer collection.

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How did this collaboration of comfort, function and style come about with the Hansen Collection?

The Hansen Collection design started with a very robust industrial style hardwood frame and sprung deck and with the multi-density cushioning it becomes very comfortable, and finally, this very fresh style combines all the elements, and we are left with something very exciting in the history of great modern designer furniture.

The History of Modern Designer Furniture.

It is reported in the History of Modern Designer Furniture that an ideal living space is only appealing with an armchair and sofa suite.

A suite of furniture is perfect to share with friends and family.

Everybody wants an armchair and sofa combination that is both comfortable and still maintains a crisp design and aesthetic appeal.

So Retro Europe has created the Hansen Collection that is a masterpiece of furniture technology and great design, and that is available in vibrant colours to have a mix and match option.

Our News

This has made my year so much better!

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Online Shoppers scramble to get their hands on Retro Europe’s new contemporary furniture collection.

The Casco Furniture Collection from Retro Europe is a single design fully integrated range of furniture that includes chairs, armchairs and bar stools.

Online modern designer furniture superstore Retro Europe has added the Casco Collection to its range.

Commercial Customers are eager to get their hands on the new one-design wonder furniture collection.

The chairs, armchairs and bar stools are perfect for the Commercial Market.

A hotel, restaurant or bar can buy chairs, armchairs and bar stools in a single distinctive design theme and have one continual and constant design style throughout their establishment.

The construction is durable and robust to withstand commercial abuse.

Retro Europe Budget Online Modern Furniture Superstore have a winner with Casco!

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The ‘single -design’ base gave the Casco chairs, armchairs and bar stools a fully integrated design style.

The quality designer seating shells of the Casco are in two forms.

First, a conventionally styled chair shell is used for the Casco chairs and bar chair stools.

Second, a deep flowing scooped styled armchair shell is used for the Casco armchairs and bar armchair stools.

The Casco Seating Shells are manufactured in a high-quality polypropylene plastic.

The shells are in black or white dyed through the mould in the manufacturing process.

Alternately, they are have covered in a Patchwork or Monochrome Cloth.

Why are the Casco Chairs, Armchairs and Bar stools are the best on the market?

Everything in the design concept of the Casco is there for a reason.

There are no thrills with the Casco chairs, armchairs and bar stools.

The Casco Collection is Pure Function in a chic elegant style.

When you sit on the modern Casco Chairs, Armchairs and Bar Stools you immediately appreciate that the attention to detail in the design is 100% successful.

Read it now

  1. How our Lean Manufacturing Approach is at the Centre of our Business.
  2. Alicante Studios; A Cut Above other Marketing and Advertising Agencies.
  3. Retro Europe Design Team.
  4. Getting Comfort, Function and Style.
  5. This has made my year so much better!