The Retro Europe Brand Is On the Up!
Brand building and the value of a successful brand have in the past been undervalued.
However, these failings are a thing of the past as Businesses are appreciating the asset they have in their Brand, and there is no question that Brands have upped their game over the past 12 months.
From video productions replacing text on websites to experimenting with live-streaming, and even rebranding completely, marketers have taken the initiative and 2018 promises to be the year of Brand Building.
Today, we are taking a look at most innovative marketing agencies and the award-winning brilliant brands the agencies are building.
Yes, the progress of the most famous brands including Burberry, Starbucks, and Snapchat are well documented.
So, we are turning our attention to the up and coming businesses who are building their brand and the agencies behind them.
Retro Europe has the best design of retro furniture.
The most Up and Marketing Agency of the Year: Alicante Studios.
Retro Europe is Europe’s most progressive Online Modern Designer Retro Furniture Supplier, and they have really shaken the retro furniture market to its core, with their Reinvented, Affordable, Great Design Furniture Collections.
Retro Europe is represented by Alicante Studios Digital Marketing Agency in Spain.
Retro Furniture in the design styles of Modernist, Contemporary, Vintage, and Minimalistic has been popular for 100 years, and until recently there was a secure monopoly on the retro furniture market by the main license holders owning the rights to Le Corbusier, Rohe, Eames and Aarnio designs.
And this monopoly is exactly what the Retro Europe Brand has been honing in on this year, and with its decision to invest in digital ads there has been a massive shift in discerning retro furniture consumers buying behaviour that has knocked the traditional license holders sales figures.
It is the move to mobile orientated marketing from Alicante Studios for Retro Europe that hit new heights in 2017, with more than a fifth of Retro Europe’s transactions completed on a mobile device, and 2018 is set to see both revenue and sales expand from direct marketing to mobile users.
Best Challenging Video Marketing Campaigns; Retro Europe.
Along with other leading online retro furniture suppliers, Retro Europe has challenged the World of Retro Furniture.
Alicante Studios produced a number of challenging videos for Retro Europe directly aimed at the old established retro furniture license holders. With their Reinvented, Affordable, Great Design Retro Furniture Collections, Retro Europe has taken the dominant marketing lead in their market.
Alicante Studios professionally crafted a series of videos for Retro Europe detailing direct comparisons to the old license holders, challenging them on Quality, Design, and Affordability.
The most successful of these videos created by Alicante Studios was the Le Corbusier LC2 versus the Le Bauhaus from Retro Europe.
”Like for like” 3-seat sofas were tested and with customer surveys, they documented the advantages of buying from Retro Europe the Le Bauhaus 3-seat sofa as opposed to the Le Corbusier LC2.
The video showed with clarity that whilst their design styles were appraised as equal in the reports, comfort, functionality, and the craftsmanship of the construction overwhelmingly made the Le Bauhaus from Retro Europe the most favoured.
And finally, the price difference became the most alarming fact, the Le Corbusier LC2 retails at around 10,000 Euros, making the Le Bauhaus look remarkably great value at 999 Euros.
One video from Alicante Studios has turned ”The History of Le Corbusier” upside down.
Having tripled its viewing figures from these videos produced by Alicante Studios, Retro Europe has gained huge recognition on Facebook and other Social Media Platforms.
Most Creative Up and Coming Brand: Retro Europe.
Established in 1975, Retro Europe may be steeped in history after 43-years of trading, but this has not stopped this European Online Retro Furniture Store from embracing the new opportunities from digital channels, and innovatively using emerging platforms such as Snapchat and Periscope to creative success.
Retro Europe shocked us all in 2017 with the launch of the Le Bauhaus Modernist Furniture Collection in direct competition to the Le Corbusier LC2.
Retro Europe plan to design and create two new furniture collections in 2018.
Under the stewardship of Alicante Studio Digital Marketing Agency Retro Europe have a very bright future.