Retro Europe goes from ‘greater strength to greater strength’ as the budget online modern designer retro furniture supplier reveals another modest jump in sales.
Budget online modern designer furniture supplier increased sales by 14 percent in the past 12 months.
Low-cost online designer furniture supplier had a very successful end to last year, recording an increase in sales due to the introduction of their latest ‘own label’ modernist styled-furniture collection, Le Bauhaus.
Retro Europe is the best option to buy Retro Modernist Furniture
Retro Europe’s in-house design team created the Le Bauhaus Modernist Designer Collection in direct competition to the LC2 models from Le Corbusier.
Retro Europe’s new furniture range helped boost the online designer retro furniture sales profit, seeing revenue per unit rise 6.6 percent and cost per unit falling 3.3 percent due to the increased value of the Euro.
Closures to several of Retro Europe’s competition also had an impact on the company’s position.
This was a positive result and the online retro furniture supplier indicated they will ‘continue to focus on cost’ after generating additional revenue in ‘lean savings’ in 2018 from greater automation in the administrative departments and product processing.
Retro Europe added: ‘Our aim is to launch at least one new product every year for the next 5 years, designed by our in-house team and exclusive to Retro Europe, our new products and our new customer loyalty programmes will continue to influence both new and existing clients to purchase’.
‘We have a great opportunity for a steady continual growth with our strong cost control, our strength of buying power, and a strong balance sheet. Together with an improving value of the Euro, we are very positive about 2018, our 43rd year of trading ‘.
In 2017 the online retro furniture store appointed Alicante Studios Digital Marketing Agency to create a new website and manage a number of Video Production Marketing projects, including the production of a Television Commercial.
This follows Retro Europe’s decision to give the sole responsible to one Marketing Agency for all their marketing activities. Alicante Studios have been given a considerable budget to launch the new models and drive Retro Europe towards the number one position in Europe for modern, contemporary, vintage and modernist designer furniture in Europe.
A Senior Analyst noted: ‘Retro Europe has reported a respectable set of results which has sent their net worth higher and forecast sales for 2018 are well above the pre-Brexit levels, demonstrating the online designer furniture retailer has had the resilience over the last 12 months to continue to grow at a modest and sustainable rate.’
Brand building and the value of a successful brand have in the past been undervalued.
However, these failings are a thing of the past as Businesses are appreciating the asset they have in their Brand, and there is no question that Brands have upped their game over the past 12 months.
From video productions replacing text on websites to experimenting with live-streaming, and even rebranding completely, marketers have taken the initiative and 2018 promises to be the year of Brand Building.
Today, we are taking a look at most innovative marketing agencies and the award-winning brilliant brands the agencies are building.
Yes, the progress of the most famous brands including Burberry, Starbucks, and Snapchat are well documented.
So, we are turning our attention to the up and coming businesses who are building their brand and the agencies behind them.
Retro Europe has the best design of retro furniture.
The most Up and Marketing Agency of the Year: Alicante Studios.
Retro Europe is Europe’s most progressive Online Modern Designer Retro Furniture Supplier, and they have really shaken the retro furniture market to its core, with their Reinvented, Affordable, Great Design Furniture Collections.
Retro Europe is represented by Alicante Studios Digital Marketing Agency in Spain.
Retro Furniture in the design styles of Modernist, Contemporary, Vintage, and Minimalistic has been popular for 100 years, and until recently there was a secure monopoly on the retro furniture market by the main license holders owning the rights to Le Corbusier, Rohe, Eames and Aarnio designs.
And this monopoly is exactly what the Retro Europe Brand has been honing in on this year, and with its decision to invest in digital ads there has been a massive shift in discerning retro furniture consumers buying behaviour that has knocked the traditional license holders sales figures.
It is the move to mobile orientated marketing from Alicante Studios for Retro Europe that hit new heights in 2017, with more than a fifth of Retro Europe’s transactions completed on a mobile device, and 2018 is set to see both revenue and sales expand from direct marketing to mobile users.
Best Challenging Video Marketing Campaigns; Retro Europe.
Along with other leading online retro furniture suppliers, Retro Europe has challenged the World of Retro Furniture.
Alicante Studios produced a number of challenging videos for Retro Europe directly aimed at the old established retro furniture license holders. With their Reinvented, Affordable, Great Design Retro Furniture Collections, Retro Europe has taken the dominant marketing lead in their market.
Alicante Studios professionally crafted a series of videos for Retro Europe detailing direct comparisons to the old license holders, challenging them on Quality, Design, and Affordability.
The most successful of these videos created by Alicante Studios was the Le Corbusier LC2 versus the Le Bauhaus from Retro Europe.
”Like for like” 3-seat sofas were tested and with customer surveys, they documented the advantages of buying from Retro Europe the Le Bauhaus 3-seat sofa as opposed to the Le Corbusier LC2.
The video showed with clarity that whilst their design styles were appraised as equal in the reports, comfort, functionality, and the craftsmanship of the construction overwhelmingly made the Le Bauhaus from Retro Europe the most favoured.
And finally, the price difference became the most alarming fact, the Le Corbusier LC2 retails at around 10,000 Euros, making the Le Bauhaus look remarkably great value at 999 Euros.
One video from Alicante Studios has turned ”The History of Le Corbusier” upside down.
Having tripled its viewing figures from these videos produced by Alicante Studios, Retro Europe has gained huge recognition on Facebook and other Social Media Platforms.
Most Creative Up and Coming Brand: Retro Europe.
Established in 1975, Retro Europe may be steeped in history after 43-years of trading, but this has not stopped this European Online Retro Furniture Store from embracing the new opportunities from digital channels, and innovatively using emerging platforms such as Snapchat and Periscope to creative success.
Retro Europe shocked us all in 2017 with the launch of the Le Bauhaus Modernist Furniture Collection in direct competition to the Le Corbusier LC2.
Retro Europe plan to design and create two new furniture collections in 2018.
Under the stewardship of Alicante Studio Digital Marketing Agency Retro Europe have a very bright future.
For the first time, Retro Europe has entered the top 10 of Europe’s biggest online retro furniture stores in 2018.
Confirming its status as a mainstream retailer of their own label modern designer furniture.
Retro Europe’s rise through to the top has been progressive and aided by aggressive marketing strategies.
Ten years ago it was in the top 50 online retro furniture sellers in Europe, and today, well-honed marketing of Retro Europe’s exclusively designer furniture has been the key to their success.
Retro Europe’s success has come during a recession.
However, it’s no coincidence that Retro Europe’s success has come during a recession and a crisis economic period.
Retro Europe’s rivals spent heavy on bricks and mortar very expensive superstores and shops, and the recession was instrumental in their downfall, leaving them with overpriced furniture stock in their expensive to operate superstores.
Retro Europe understood the strength of their position as an up and coming challenging online brand.
Retro Europe concentrated on a ‘back to basics strategy’ and ‘affordability with quality’ and decided to operate solely as an online seller with very low overhead costs.
All you need is Retro Furniture designer by Retro Europe
Alicante Studios Marketing Agency.
Retro Europe appointed Alicante Studios Marketing Agency to raise their Brand awareness and aggressively market their no-frills advertising campaigns.
Retro Europe really succeeded with the ‘Like for Like” Brand Comparison Advertising.
The advertising strategy from Alicante Studios Marketing Agency emphasised that Retro Europe sells affordable, well designed, and high-quality modern designer products.
Video Advertisements for Retro Europe produced by Alicante Studios Marketing Agency.
Alicante Studios Marketing and Advertising Agency produced a number of Video Advertisements for Retro Europe with a humorous slant on people from all walks of life comparing their favourite branded products to Retro Europe’s own label furniture.
These videos were both successful and memorable.
The increase in sales and website traffic was immediate, and Retro Europe’s Reinvented, Affordable, Great Design Furniture Collections, Le Bauhaus, Eiffel, and Savoy designed and created by the in-house team of designers at Retro Europe, started to sell, and sell in huge numbers.
The advertising strategy from Alicante Studios Marketing Agency was a masterstroke of innovative, clever, and appealing marketing.
Combining humour with an inspiring and refreshing transparent honest frankness is exactly what consumers connect with.
The priorities for consumers is to be able to buy quality affordable furniture and really enjoy the buying experience, and this is where Retro Europe have been very successful.
An amazing effect in raising the awareness of our Brand.
A spokesman for Retro Europe commented that “The advertising and marketing from Alicante Studios Advertising and Marketing Agency has been an instant success, and had an amazing effect in raising the awareness of our Brand, and this has been without question the major contributor to our rise to the top 10 of retro furniture online suppliers in Europe.”
A clever message that helped to establish the Le Bauhaus Modernist Furniture Collection.
Being funny and showing a lack of respect for people or products that are generally taken seriously, in a direct blunt manner, was the theme to the Launch Advertising Strategy for the Le Bauhaus Modernist Furniture Collection of Armchairs, Sofas, and Corner Sofas from Retro Europe.
The clever marketing message created by Alicante Studios Advertising and Marketing Agency, ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”, helped to establish the all-important advantages of buying a Le Bauhaus Sofa from Retro Europe at 999 Euros, as opposed to buying an LC2 Le Corbusier Sofa for 10,000 Euros.
The message was simple and subtle and incredibly successful for Retro Europe.
”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”.
Retro Europe’s core values are, to be honest, approachable, and transparent and this openness epitomises the shopping experience at Retro Europe.
As an online seller, Retro Europe’s message has always been; ”we do not waste money on expensive superstores, Retro Europe maintains affordable lower prices on their value for money brands by having very low overheads.’’
The main advertising theme was a great success; ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”
Value for money retro furniture and a quality buying experience is what people want…..but first, you need to attract visitors to your website.
This economical selling approach has seen Retro Europe climb into a top 10 slot of online retro furniture sellers in Europe.
However, the biggest problem for online sellers is attracting new buyers to a website.
So Retro Europe decided to make an investment in the marketing services from Alicante Studios Advertising and Marketing Agency.
And while any form marketing is a gamble Retro Europe have found that their clients in their existing market have increased.
And a new and discerning client who previously purchased from expensive superstores is now buying online from Retro Europe.
Retro Europe is the most improved brand.
According to brand tracking data analysts, Retro Europe is the most improved brand in the European Rankings.
This is as a direct result of the Brand Building and Brand Awareness campaigns by Alicante Studios Advertising and Marketing Agency in Alicante, Spain.
Retro Europe, the European Retro Furniture giant, has topped the list for the fastest growing online Modern Designer Furniture Designers and Suppliers, confirming their move into the top league of online retro furniture sellers.
Alicante Studios Advertising and Marketing Agency have taken control of all the brand building, video marketing, and Social Media promotional responsibilities for Retro Europe.
Make your rooms unique with The Eiffel Collection
Eiffel Collection ; Value for money, affordability, and a modern design.
Independent Analysts measure the public’s general perception of brands across a number of parameters, and Retro Europe came top in the poll for the perceived value for money, affordability, modern design and quality for their Eiffel Collection.
Retro Europe who enjoyed a very strong Christmas and New Year Sales Period with the ”Like This, But Prefer This” campaign took the top spot for ”most liked” advertisements amongst modern designer retro furniture suppliers.
”Like This, But Prefer This” Eiffel Furniture Collection Campaign produced by Alicante Studios.
The ”Like This, But Prefer This” campaign was centred around the multi diversification range of Eiffel Chairs, Eiffel Armchairs, EiffelBar Stools, and Eiffel Tables.
The modernist styled Eiffel Collection, designed by the in-house design team at Retro Europe, leapfrogged the Eames DSW and Eames DAR models for price, durability. and design style.
Eames DSW and Eames DAR.
The Eiffel Collection of interchangeable chairs, armchairs, and bar stools were launched in 2017 in direct competition to the Eames DSW and Eames DAR and sales have steadily grown month on month.
The Video Produced by Alicante Studios has achieved a cult notoriety for its clever transformation effects, highlighting the various options of the ”one design style” Eiffel Chairs, Eiffel Armchairs, and Eiffel Bar Stools.
Investment in Alicante Studios video production has paid dividends for Retro Europe marking the first time Retro Europe has achieved the top spot on the Social Media Platforms.