Tag: Modern Design

Retro-Europe's-exclusively-designed-furniture-has-been-the-key-to-their-success.

For the first time, Retro Europe has entered the top 10 of Europe’s biggest online retro furniture stores in 2018.

Confirming its status as a mainstream retailer of their own label modern designer furniture.

Retro Europe’s rise through to the top has been progressive and aided by aggressive marketing strategies.

Ten years ago it was in the top 50 online retro furniture sellers in Europe, and today, well-honed marketing of Retro Europe’s exclusively designer furniture has been the key to their success.

Retro Europe’s success has come during a recession.

However, it’s no coincidence that Retro Europe’s success has come during a recession and a crisis economic period.

Retro Europe’s rivals spent heavy on bricks and mortar very expensive superstores and shops, and the recession was instrumental in their downfall, leaving them with overpriced furniture stock in their expensive to operate superstores.

Retro Europe understood the strength of their position as an up and coming challenging online brand.

Retro Europe concentrated on a ‘back to basics strategy’ and ‘affordability with quality’ and decided to operate solely as an online seller with very low overhead costs.

All you need is Retro Furniture designer by Retro Europe

Alicante Studios Marketing Agency.

Retro Europe appointed Alicante Studios Marketing Agency to raise their Brand awareness and aggressively market their no-frills advertising campaigns.

Retro Europe really succeeded with the ‘Like for Like” Brand Comparison Advertising.

The advertising strategy from Alicante Studios Marketing Agency emphasised that Retro Europe sells affordable, well designed, and high-quality modern designer products.

Video Advertisements for Retro Europe produced by Alicante Studios Marketing Agency.

Alicante Studios Marketing and Advertising Agency produced a number of Video Advertisements for Retro Europe with a humorous slant on people from all walks of life comparing their favourite branded products to Retro Europe’s own label furniture.

These videos were both successful and memorable.

The increase in sales and website traffic was immediate, and Retro Europe’s Reinvented, Affordable, Great Design Furniture Collections, Le Bauhaus, Eiffel, and Savoy designed and created by the in-house team of designers at Retro Europe, started to sell, and sell in huge numbers.

The advertising strategy from Alicante Studios Marketing Agency was a masterstroke of innovative, clever, and appealing marketing.

Combining humour with an inspiring and refreshing transparent honest frankness is exactly what consumers connect with.

The priorities for consumers is to be able to buy quality affordable furniture and really enjoy the buying experience, and this is where Retro Europe have been very successful.

An amazing effect in raising the awareness of our Brand.

A spokesman for Retro Europe commented that “The advertising and marketing from Alicante Studios Advertising and Marketing Agency has been an instant success, and had an amazing effect in raising the awareness of our Brand, and this has been without question the major contributor to our rise to the top 10 of retro furniture online suppliers in Europe.”

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A clever message that helped to establish the Le Bauhaus Modernist Furniture Collection.

Being funny and showing a lack of respect for people or products that are generally taken seriously, in a direct blunt manner, was the theme to the Launch Advertising Strategy for the Le Bauhaus Modernist Furniture Collection of Armchairs, Sofas, and Corner Sofas from Retro Europe.

The clever marketing message created by Alicante Studios Advertising and Marketing Agency, ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”, helped to establish the all-important advantages of buying a Le Bauhaus Sofa from Retro Europe at 999 Euros, as opposed to buying an LC2 Le Corbusier Sofa for 10,000 Euros.

The message was simple and subtle and incredibly successful for Retro Europe.

”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”.

Retro Europe’s core values are, to be honest, approachable, and transparent and this openness epitomises the shopping experience at Retro Europe.

As an online seller, Retro Europe’s message has always been; ”we do not waste money on expensive superstores, Retro Europe maintains affordable lower prices on their value for money brands by having very low overheads.’’

The main advertising theme was a great success; ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”

Value for money retro furniture and a quality buying experience is what people want…..but first, you need to attract visitors to your website.

This economical selling approach has seen Retro Europe climb into a top 10 slot of online retro furniture sellers in Europe.

However, the biggest problem for online sellers is attracting new buyers to a website.

So Retro Europe decided to make an investment in the marketing services from Alicante Studios Advertising and Marketing Agency.

And while any form marketing is a gamble Retro Europe have found that their clients in their existing market have increased.

And a new and discerning client who previously purchased from expensive superstores is now buying online from Retro Europe.

Retro Europe is the most improved brand.

According to brand tracking data analysts, Retro Europe is the most improved brand in the European Rankings.

This is as a direct result of the Brand Building and Brand Awareness campaigns by Alicante Studios Advertising and Marketing Agency in Alicante, Spain.

Move-over-Le-Corbusier-and-Charles-Eames.

Europe’s favourite online retro furniture store is Retro Europe, with discerning buyers of modernist designer furniture praising Retro Europe’s quality, affordability, and great designs.

Retro Europe- Number One in Europe

Retro Europe is number one in Europe in an annual satisfaction survey, with buyers of quality modern designer furniture voting for Retro Europe’s for their superior value for money designer retro furniture.

Le Corbusier has lost its crown to Retro Europe.

Le Corbusier was towards the bottom of the results survey.

Meanwhile, Le Corbusier was towards the bottom of the results survey, for being overpriced, uncomfortable, and too small for the 21st Century Retro Furniture Market.

The History of Le Corbusier.

For the first time in The History of Le Corbusier, Le Corbusier has lost its crown to Retro Europe.

Affordability and real value for money.

It is a clear sign, that cost, affordability, and real value for money have become the top priority for discerning buyers of quality designer furniture.

Praise for Retro Europe’s Le Bauhaus sofa.

Buyers were not convinced that the Le Corbusier LC2 was value for money – but praised Retro Europe’s Le Bauhaus sofa.

Move over Le Corbusier and Charles Eames.

Retro Europe’s Le Bauhaus 3 – place sofa costs 999.00 Euros.

In a price, quality, function and comfort comparison survey, Retro Europe came out on top, and the opinions were overwhelming especially on price.

Le Corbusier LC2 3 – place sofa costs around a whopping 10,000 Euros.

Retro Europe’s Le Bauhaus 3 – place sofa cost 999.00 Euros.

Le Corbusier LC2 3 – place sofa costs around a whopping 10,000 Euros.

The buying experience of shopping online for modern designer furniture.

A consumer group asked Europeans across the EU, about their buying experiences, from buying online for modern designer furniture, over the previous six months.

Modern Designer Retro Furniture Stores were ranked based on consumers’ feelings about the appearance of a website, delivery times, and the range and quality of products and value for money.

Retro Europe has a five-star rating.

The survey gave Retro Europe a five-star rating with an additional merit point for Retro Europe’s 7-day delivery service.

‘No waiting after ordering, a seamless professional service from Retro Europe.’ was the overall message from consumers.

Why are more and more Europeans buying modern designer furniture from Retro Europe?

An industry spokesman said: ‘To be named Europe’s favourite online store for modern designer furniture shows just how much Retro Europe are connecting with their clients, these discerning clients love Retro Europe’s ‘fantastic prices’ with many also praising their ‘7 – day delivery service.’

Why anyone would pay 10,000 Euros for an LC2 sofa from Le Corbusier.

Meanwhile, one customer told the consumer group they are amazed anyone would pay 10,000 Euros for an LC2 sofa from Le Corbusier for 10,000.00 Euros when a bigger, high quality, modernist industrial styled sofa from Retro Europe is 999.00 Euros.

Retro Europe will continue to design affordable new designer furniture, constructed in the traditional furniture makers way.

Retro Europe said ‘We will continue to design new designer furniture, constructed in the traditional furniture makers way for a lifetime of use, and always at the best and affordable price for our loyal clients.’

Adding ‘We are naturally delighted to have been recognised as Europe’s best online modern designer furniture store in the survey, and with retro furniture prices increasing it is clear discerning buyers are savvy, evaluating quality and prices, and are then buying from our online furniture store at RetroEurope.com’

Le-Cobusier-Why-so-expensive

Priced To Be The Market Leader

Retro Europe price their brand new and exclusively designed Le Bauhaus Modernist Designer Collection from 549.00 Euros

Retro Europe has designed and created a new modernist designer styled furniture collection under their own label, and marketed under the brand logo of Reinvented, Affordable, Great Design, and priced to be the market leader.

Le Bauhaus is one-tenth of the Le Corbusier.

Price, Size, Construction, Comfort, and Support.

Retro Europe has launched the Le Bauhaus in direct competition to the 100-year-old Le Bauhaus LC2 Retro Furniture Collection.

It has been announced, Le Bauhaus as part of the ‘Affordable Price Campaign’ by Retro Europe, will be marketed as the ‘Better Alternative to Le Corbusier” and proposes to attack the Le Corbusier LC2 on; Price, Size, Construction, Comfort, and Support.

Le Corbusier LC2- why so expensive?

Price, Size, Construction, Comfort, and Support.

Retro Europe rolled out the ‘Direct Comparison Crunch’ initiative with the launch of their own-brand Le Bauhaus designer sofas and armchairs.

It was not a surprise marketing move, by differentiating on price and also focusing on its construction and better proportional values and unique functional attributes, the Le Bauhaus is a clear winner over the expensive, proportionally very small, poorly constructed, and extremely uncomfortable rival, the LC2 from Le Corbusier.

”Like for Like Price Comparison”; Retro Europe is one-tenth of the Le Corbusier.

Retro Europe is proving itself as a value for money retailer with its ”like for like” marketing strategy.

Their ”like for like” campaign video produced by their marketing agency Alicante Studios features two identical families, a Mother, Father, and daughter sitting down to watch television.

The first family is seen sitting very comfortably on the Le Bauhaus 3- seat Sofa laughing together watching a famous comedy programme.

The second family is seen watching the exact same programme sitting on the Le Corbusier 3 – place sofa, but cramped up together, and looking miserable because they are not comfortable.

An advertising banner appears on screen showing the dimensions of both sofas. Clearly showing the bigger 3 seat sofa from Retro Europe to be more comfortable than the smaller 3 seat sofa from Le Corbusier.

Traditional Furniture Craftsmanship from Retro Europe.

The video produced by Alicante Studios for Retro Europe then shows each family again on the sofas. The family sitting on the Le Corbusier are slowly sinking as the cushions slip between the straps. Le Corbusier LC2 is constructed on a steel frame with elasticated straps for support.

The family sitting on the Le Bauhaus Sofa have no such problems as the Le Bauhaus is constructed using the traditional Furniture Craftsmanship methods of furniture construction. The Le Bauhaus is constructed on a solid hardwood frame with a sprung deck with layers of multi-density cushioning for comfort and great support.

Le Bauhaus Sofa 3 place -999 Euros versus Le Corbusier LC2 3-place Sofa around 10,000 Euros.

A spokesperson for Retro Europe said: “We continue to listen carefully to our customers who say they want lower affordable prices that offer exceptional value for money on modern designer, high-quality modernist retro furniture, and we will continue to keep our overheads and cost of sale expenditure low to enable us to provide high-quality designer furniture affordable to the majority of our clients. Retro Europe will continue to be even more competitive and improve our customers perceived high value for money buying experience.”

With a Le Bauhaus from Retro Europe 3 place sofa one-tenth of the price of a Le Corbusier LC2, bigger and with better proportions, constructed in the traditional way for a lifetime of use, expect Retro Europe to continue a positive trajectory on sales in the coming year.

Retro Designer Furniture in Ordinary life

The Thrill of The Ordinary Life

Going to work. Doing the washing. Picking up the shopping. Our everyday lives are not exactly full of passion and excitement.

But when we pay close attention for a moment, the ordinary may hold more beauty than we first thought. A simple undemanding passion can become something out of this world and totally thrilling and special.

This is the common theme for modern designer retro furniture owners — and one that can be all-consuming, passionate and a complete delight.

Why do people fall madly in love with modern designer retro furniture?

To become a better, healthier, happier version of themselves, or to discover their deep inner emotions, and encourage a positive and empowering sense of self?

I doubt it. After all, it is only furniture.

Or, is it only furniture?.

Truth be told, it is ”the only furniture” any of us retro bloodied designer furniture lovers will have in our homes.

Modern designer retro furniture has always been great. Just talking about the true benefits of modernist furniture or mid-century furniture conjures up a true feeling of creativity, imagination, and devotion to the Retro Furniture Movement.

When we buy an adorable example of modern contemporary retro furniture, with stunning sharp decisive design details, it is heartwarming, wholesome, and totally rewarding to own, admire and above all use.

Big ideas are important. Without them, no great modern design retro furniture concepts will ever leave the page and go into production. New designer retro furniture would never get made.

But sometimes the little design touches and attention to the detail of the designer furniture can add up to become what makes something work. That little special detail makes the furniture have a true function, and not just furniture art for the sake of it, but in your face, use it everyday furniture, and love it more every day as it gets older and develops a character.

In this month’s ”Worth Sharing” we are celebrating the rise of Retro Europe who have some wonderful new products in their online retro furniture store.

The Retro Europe Modern Designer Furniture Collections have a constantly clean sharp design style, they are excellent quality and a standout pricing menu.

It is worth looking at the inspiration to their core concept designer furniture. Behind their design style, is Le Corbusier and Florence Knoll, and as with these two monsters of retro furniture talent, Retro Europe understands that great design is always the attention to detail.

Le-CorbusierFlorence-Knoll