Tag: Perfect Sofa

Retro-Europe's-exclusively-designed-furniture-has-been-the-key-to-their-success.

For the first time, Retro Europe has entered the top 10 of Europe’s biggest online retro furniture stores in 2018.

Confirming its status as a mainstream retailer of their own label modern designer furniture.

Retro Europe’s rise through to the top has been progressive and aided by aggressive marketing strategies.

Ten years ago it was in the top 50 online retro furniture sellers in Europe, and today, well-honed marketing of Retro Europe’s exclusively designer furniture has been the key to their success.

Retro Europe’s success has come during a recession.

However, it’s no coincidence that Retro Europe’s success has come during a recession and a crisis economic period.

Retro Europe’s rivals spent heavy on bricks and mortar very expensive superstores and shops, and the recession was instrumental in their downfall, leaving them with overpriced furniture stock in their expensive to operate superstores.

Retro Europe understood the strength of their position as an up and coming challenging online brand.

Retro Europe concentrated on a ‘back to basics strategy’ and ‘affordability with quality’ and decided to operate solely as an online seller with very low overhead costs.

All you need is Retro Furniture designer by Retro Europe

Alicante Studios Marketing Agency.

Retro Europe appointed Alicante Studios Marketing Agency to raise their Brand awareness and aggressively market their no-frills advertising campaigns.

Retro Europe really succeeded with the ‘Like for Like” Brand Comparison Advertising.

The advertising strategy from Alicante Studios Marketing Agency emphasised that Retro Europe sells affordable, well designed, and high-quality modern designer products.

Video Advertisements for Retro Europe produced by Alicante Studios Marketing Agency.

Alicante Studios Marketing and Advertising Agency produced a number of Video Advertisements for Retro Europe with a humorous slant on people from all walks of life comparing their favourite branded products to Retro Europe’s own label furniture.

These videos were both successful and memorable.

The increase in sales and website traffic was immediate, and Retro Europe’s Reinvented, Affordable, Great Design Furniture Collections, Le Bauhaus, Eiffel, and Savoy designed and created by the in-house team of designers at Retro Europe, started to sell, and sell in huge numbers.

The advertising strategy from Alicante Studios Marketing Agency was a masterstroke of innovative, clever, and appealing marketing.

Combining humour with an inspiring and refreshing transparent honest frankness is exactly what consumers connect with.

The priorities for consumers is to be able to buy quality affordable furniture and really enjoy the buying experience, and this is where Retro Europe have been very successful.

An amazing effect in raising the awareness of our Brand.

A spokesman for Retro Europe commented that “The advertising and marketing from Alicante Studios Advertising and Marketing Agency has been an instant success, and had an amazing effect in raising the awareness of our Brand, and this has been without question the major contributor to our rise to the top 10 of retro furniture online suppliers in Europe.”

Le-Corbusier-or-Le-Bauhaus_01

A clever message that helped to establish the Le Bauhaus Modernist Furniture Collection.

Being funny and showing a lack of respect for people or products that are generally taken seriously, in a direct blunt manner, was the theme to the Launch Advertising Strategy for the Le Bauhaus Modernist Furniture Collection of Armchairs, Sofas, and Corner Sofas from Retro Europe.

The clever marketing message created by Alicante Studios Advertising and Marketing Agency, ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”, helped to establish the all-important advantages of buying a Le Bauhaus Sofa from Retro Europe at 999 Euros, as opposed to buying an LC2 Le Corbusier Sofa for 10,000 Euros.

The message was simple and subtle and incredibly successful for Retro Europe.

”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”.

Retro Europe’s core values are, to be honest, approachable, and transparent and this openness epitomises the shopping experience at Retro Europe.

As an online seller, Retro Europe’s message has always been; ”we do not waste money on expensive superstores, Retro Europe maintains affordable lower prices on their value for money brands by having very low overheads.’’

The main advertising theme was a great success; ”Retro Europe do not understand why anyone will buy a 1000 Euros sofa for 10,000 Euros”

Value for money retro furniture and a quality buying experience is what people want…..but first, you need to attract visitors to your website.

This economical selling approach has seen Retro Europe climb into a top 10 slot of online retro furniture sellers in Europe.

However, the biggest problem for online sellers is attracting new buyers to a website.

So Retro Europe decided to make an investment in the marketing services from Alicante Studios Advertising and Marketing Agency.

And while any form marketing is a gamble Retro Europe have found that their clients in their existing market have increased.

And a new and discerning client who previously purchased from expensive superstores is now buying online from Retro Europe.

Retro Europe is the most improved brand.

According to brand tracking data analysts, Retro Europe is the most improved brand in the European Rankings.

This is as a direct result of the Brand Building and Brand Awareness campaigns by Alicante Studios Advertising and Marketing Agency in Alicante, Spain.

he-Retro-Europe-Le-Bauhaus-Sofa,-Or-The-Le-Corbusier-LC2-SofaThe-choice-is-yours

One of these Sofas is 999.00 euros, and the other costs as much as 10,000 euros.

But can you see which has the best quality construction, value for money, and luxury design?

And which one is overpriced?

Retro Europe has designed a magnificent 5 seater Le Bauhaus Corner Sofa.

……..consumers become more discerning.

A sofa is the centrepiece of a home and a big purchase to consider, so which one will you decide to spend your hard earned money on?

As consumers become more discerning about design and quality, and very savvy about value for money, we look at a very interesting new sofa to the world of modern designer retro furniture.

………more minimalist design appeal from Le Bauhaus.

Retro Europe has launched their very own designer furniture collection in a distinctive industrial vintage modernist style. There is no disguising the heavy Le Corbusier-esqe design style of Retro Europe’s Le Bauhaus Collection of armchairs and sofas, but that is where any comparison to Le Corbusier ends.

Retro Europe has a much more minimalist design appeal with their Le Bauhaus Sofa compared to the Le Corbusier LC2 Sofa, and the Le Bauhaus is a full sized sofa for the 21st Century, whereas the Le Corbusier LC2 was designed nearly 100 years ago for a smaller in stature generation.

The quality of the Le Bauhaus is a clear winner over the Le Corbusier Sofa.

Le Bauhaus is manufactured in the traditional furniture makers style, of a solid hardwood frame and sprung deck, covered in multi-density cushioning for real support and comfort, and then covered in soft genuine leather.

Le Corbusier LC2 is a steel frame with elasticated straps supporting the cushions. The cushions do have a tendency to disappear between the straps when a larger person has been sitting for awhile.

‘You have to have a sense of humour: Is this the world’s most expensive sofa?’

This statement appeared on a famous Bloggers Social Media Platform, when commenting on the 10,000 euros price tag of the Le Corbusier LC2 Sofa.

…….. ‘greatest value for money for the modernist home’.

The Le Bauhaus 3 place full-sized Sofa from Retro Europe with a price tag of 999.00 euros was described as the ‘greatest value for money for the modernist home’. Ensuring this ‘realistic affordable sofa is sure to turn heads’.

5 seat Le Bauhaus Corner Sofa.

Retro Europe has another surprise for their growing network of followers. Retro Europe have promised 2 new additions to the Le Bauhaus Collection.

Currently, you can buy the Le Bauhaus Modernist collection as an armchair, 2 place sofa, and 3 place sofa in fabrics and leather from 549.00 euros.

In the next few days you will see the arrival of a magnificent 5 seater Le Bauhaus Corner Sofa.

Retro Europe unveils an affordable Le Corbusier-esque styled modernist designer sofa at 999.00 euros, to rival the Le Corbusier LC2 version at 10,000 euros.

So can Retro Europe REALLY beat the design style, function, and quality of the Le Corbusier LC2 Sofa without breaking the bank?

999.00 euros from Retro Europe, and a massive 10,000 euros from Le Corbusier.

”Le Bauhaus Collection” from the Reinvented, Affordable, Great Designs Brand.

Budget online retailer Retro Europe has unveiled a selection of modernist industrial styled armchairs and sofas, under the ”Le Bauhaus Collection” from their Reinvented, Affordable, Great Designs Brand.

Retro Europe was recently branded the ‘fastest growing online modern designer retro furniture store in Europe”.

If you want real value for money, greater comfort, and high-quality full-size 21st Century modern furniture, and not the overpriced small uncomfortable furniture from Le Corbusier, then Retro Europe’s latest modern industrial furniture range is the answer for you.

From just 549.00 euros.

The budget online retailer has unveiled the Le Bauhaus range, a collection of modern industrial designer furniture in high-quality leather and Danish Cotton fabric finishes, from just 549.00 euros, with the Retro Europe 7-day delivery promise.

The Le Bauhaus retro furniture collection is the affordable alternative to the LC2 from Le Corbusier.

The high- quality modern designer furniture collection from Retro Europe is marketed as the affordable, better quality, and more functional version of Le Corbusier’s 10,000 euros LC2 furniture collection for the 21st Century discerning buyer and sales are booming.

How-to-buy-Designer-Furniture-on-a-budget

Traditional furniture makers methods.

Retro Europe uses the traditional furniture makers method of furniture of construction, with a solid hardwood sprung frame for durability, and a generous covering of multi-density cushioning for the best support, covered in premium leather or fabric.

The Le Bauhaus construction is significantly better and more generously proportioned for the 21st Century buyer, as opposed to the very small dimensions of the 1928 designed LC2 constructed on a steel base.

LC2 is a 100-year-old design for a smaller generation.

We were all smaller 100 years ago when the Le Corbusier LC2 was designed and Le Bauhaus has been designed to bring comfort and support to this iconic style of furniture for the 21st Century discerning client wanting real comfort and support.

Le Bauhaus head to head comparison with Le Corbusier LC2.

So what’s so special about Le Bauhaus from Retro Europe, compared to the LC2 from Le Corbusier?

The 3 seater sofa;

The price is as good a starting point as any if you compare like for like.

999.00 euros from Retro Europe, and a massive 10,000 euros from Le Corbusier.

The Construction;

Le Bauhaus from Retro Europe has a solid hardwood frame with a sprung deck.

The Le Corbusier LC2 has a steel frame with loose cushions placed on elasticated straps.

The Dimensions;

Le Bauhaus 3 place sofa is a generously sized sofa at 228 cms for the 21st Century user.

The Le Corbusier LC2 3 place sofa is a cramped 180 cms designed in 1928 for the small 20th Century buyer.

Conclusion.

Aficionados of modern, industrial, and vintage furniture should visit www.retroeurope.com and compare the difference, to see how Retro Europe is making great strides in the modern designer market with their Le Bauhaus Collection.

Move-over-Le-Corbusier-and-Charles-Eames.

Europe’s favourite online retro furniture store is Retro Europe, with discerning buyers of modernist designer furniture praising Retro Europe’s quality, affordability, and great designs.

Retro Europe- Number One in Europe

Retro Europe is number one in Europe in an annual satisfaction survey, with buyers of quality modern designer furniture voting for Retro Europe’s for their superior value for money designer retro furniture.

Le Corbusier has lost its crown to Retro Europe.

Le Corbusier was towards the bottom of the results survey.

Meanwhile, Le Corbusier was towards the bottom of the results survey, for being overpriced, uncomfortable, and too small for the 21st Century Retro Furniture Market.

The History of Le Corbusier.

For the first time in The History of Le Corbusier, Le Corbusier has lost its crown to Retro Europe.

Affordability and real value for money.

It is a clear sign, that cost, affordability, and real value for money have become the top priority for discerning buyers of quality designer furniture.

Praise for Retro Europe’s Le Bauhaus sofa.

Buyers were not convinced that the Le Corbusier LC2 was value for money – but praised Retro Europe’s Le Bauhaus sofa.

Move over Le Corbusier and Charles Eames.

Retro Europe’s Le Bauhaus 3 – place sofa costs 999.00 Euros.

In a price, quality, function and comfort comparison survey, Retro Europe came out on top, and the opinions were overwhelming especially on price.

Le Corbusier LC2 3 – place sofa costs around a whopping 10,000 Euros.

Retro Europe’s Le Bauhaus 3 – place sofa cost 999.00 Euros.

Le Corbusier LC2 3 – place sofa costs around a whopping 10,000 Euros.

The buying experience of shopping online for modern designer furniture.

A consumer group asked Europeans across the EU, about their buying experiences, from buying online for modern designer furniture, over the previous six months.

Modern Designer Retro Furniture Stores were ranked based on consumers’ feelings about the appearance of a website, delivery times, and the range and quality of products and value for money.

Retro Europe has a five-star rating.

The survey gave Retro Europe a five-star rating with an additional merit point for Retro Europe’s 7-day delivery service.

‘No waiting after ordering, a seamless professional service from Retro Europe.’ was the overall message from consumers.

Why are more and more Europeans buying modern designer furniture from Retro Europe?

An industry spokesman said: ‘To be named Europe’s favourite online store for modern designer furniture shows just how much Retro Europe are connecting with their clients, these discerning clients love Retro Europe’s ‘fantastic prices’ with many also praising their ‘7 – day delivery service.’

Why anyone would pay 10,000 Euros for an LC2 sofa from Le Corbusier.

Meanwhile, one customer told the consumer group they are amazed anyone would pay 10,000 Euros for an LC2 sofa from Le Corbusier for 10,000.00 Euros when a bigger, high quality, modernist industrial styled sofa from Retro Europe is 999.00 Euros.

Retro Europe will continue to design affordable new designer furniture, constructed in the traditional furniture makers way.

Retro Europe said ‘We will continue to design new designer furniture, constructed in the traditional furniture makers way for a lifetime of use, and always at the best and affordable price for our loyal clients.’

Adding ‘We are naturally delighted to have been recognised as Europe’s best online modern designer furniture store in the survey, and with retro furniture prices increasing it is clear discerning buyers are savvy, evaluating quality and prices, and are then buying from our online furniture store at RetroEurope.com’