Why Is The World Is Obsessed With Mid Century Modern Design.
Exactly why does mid century modern designer furniture continue to be so popular?
Mid Century pieces have a clean-lined look and are simple well-designed and timeless styles. They sit very well in contemporary homes and interiors, and they still manage to feel fresh today. Incredibly, they still feel modern and nothing has come along that is better.
Until now that is.
Check out the latest designs at RetroEurope.com. Sold under the branding of Reinvented. Affordable. Great Designs, these are answer to the prayers of all lovers of Mid Century Furniture.
Good old familiarity is a major factor in Mid Century’s enduring popularity. The generation of baby boomers who grew up with mid century modern designer furniture are certainly a very healthy part of the market. For this generation, the designs are a direct connection to their youth. They grew up with it, their parents had bought it, so they did.
But do they really want something new?
You can bet your pension they do. Time moves on and so does the need for function and use. Retro Europe are responsible for mid century’s more recent prevalence with their 21st Century spin on mid century designs. Retro Europe are fully aware of the appeal of this period and its origins. It is natural, because of an invisible reference point in the sub conscious, acquired after years of exposure to the teak and stainless-steel contents of your parents’ living rooms. Hence, the need for the birth of Reinvention. The Reinvention of mid century modernist furniture designs from Retro Europe.
It has to be affordable.
Retro Europe are at the higher end of the market. With modern technology production costs are lower, and without lowering the quality, it is possible to bring to market a high quality well designed sofa at an affordable price of £895. The originals market is now out of touch with reality, and only available to the chosen few.
Gone are the days when an original 1920 designer sofa can justify a £10,000 price tag.
To truly embrace the Contemporary Period you must produce Great Designs.
The media plays a role in mid century modern’s popularity. TV, Films and Magazines deserve much credit for championing the mid century look. The design team at Retro Europe took notice of this trend, but conceded the mid century furniture designs were conceived for smaller post-war homes, and without causing offence, they were conceived for smaller people. Maintaining the core design tradition of this period Retro Europe designed their 21st Century chairs and sofas a little bigger, with greater comfort and support, and more durable for today’s larger and heavier user.
Today, it is impossible to mention “mid-century modern” or “midcentury modern” in Europe without thinking Retro Europe.
Retro Europe- The Best Design of the 21st Century is the Eiffel and Bauhaus Collections.